design Thiking

In this first phase we must observe the user and empathize with him. If we ask the users it is very likely that they lie to us consciously or unconsciously, so the key to this phase is the work in the field. We have to go outside and see what really happens on the street, put ourselves in the shoes of the user and, above all, observe. You have to go through where the client passes, both physically and emotionally. Once you see what they say and what they really do, we can enter to ask them why.

Now it is time to analyze and summarize the information obtained in the previous point, but this is unmanageable, so we must define a concrete problem that we will have to solve and the next stage where we can let all the creativity of the group flow. At the beginning it is very important not to give solutions or ideas to our challenge until this moment arrives, in which we already have perfectly defined the point of view of the user.

When we have selected the ideas, we must make them tangible, that is, make a prototype of each one. The important thing is that this first prototype is as simple as possible and does not involve a high cost, nor imply too much time in its development.

Once arrived at this point, the prototype of the selected idea must be delivered to the client or user to check if we really solve their problem. Once the prototype has been analyzed and the customer feedback received, it is when we realize if we have really understood the user. Following this we must decide if the prototype is valid to start with its development or if it is necessary to make some modification.